September 30th, 2016
The public will have chances to eat Gudetama-inspired food and to meet Gudetama Saturday and Sunday at Ala Moana Center’s Sanrio store.
Gudetama is the latest sensation from the Hello Kitty maker, and is the inspiration for a fundraising partnership between Eggs ’n Things and the Japan-based lifestyle brand.
Gudetama means “lazy egg” in Japanese, and Sanrio's ovoid character is decidedly unmotivated, asking for "just five more minutes' sleep" under a blanket of bacon, and shrugs off the world with a "meh."
Understand it or not, it is increasingly beloved by many, especially millennials, said Sanrio USA’s Susan Tran, senior manager of marketing.
Gudetama will make 20-minute, top-of-the-hour appearances at the Ala Moana Sanrio shop from 11 a.m. to 4:20 p.m. Saturday and Sunday.
The shop will give customers a small gift with each Gudetama merchandise purchase of $25 or more, limited to one per customer.
The fundraiser is at Eggs ’n Things’ three Hawaii locations at Ala Moana Center and in Waikiki, which are offering two set Gudetama menus through Oct. 28. Each location offers a different Gudetama sticker.
The Gudetama "Sleepy" menu includes a hot chocolate with a cocoa powder Gudetama on top; a loco moco with a Gudetama-branded egg under a bacon blanket, and for dessert, a pancake with an image of Gudetama stenciled on it in lemon frosting. It is also served with whipped cream, fresh strawberries and chocolate sauce. The dish is served from noon to closing.
The Gudetama "Lazy" menu is served from 4 p.m. to closing and includes iced coffee or iced cappuccino with a cocoa powder Gudetama on top; a burger topped with a Gudetama-branded egg and French fries, and the same pancake dessert that comes with the "Sleepy" menu choice.
The Gudetama face on the sunny-side-up egg yolk is essentially an edible sticker, Tran said.
The Gudetama set menus cost $15 and $16, respectively.
Three dollars from each purchase will be donated to the Japan Society's Kumamoto Relief Fund, to aid victims of April’s 7.0 magnitude earthquake in the Japanese prefecture, said Michael Skedeleski, Eggs 'n Things director of operations.